TRUSTED BY PREMIUM CONTRACTORS ACROSS THE UK
ABOUT
We don’t just run ads. We build pipelines that compound.
The IQ Collective is a lead generation agency and social media marketing agency working exclusively with premium residential contractors. We specialise in Meta ad campaigns, professional videography and content systems designed to bring in high-value enquiries from homeowners who are serious about their project — and their budget.
Most contractors come to us having tried ads before and been disappointed. The work was generic, the leads were low quality, and no one on the other side understood what it actually takes to sell a £100k renovation. We do.
We work with a handful of clients at any one time. That’s not a line — it’s how we protect the quality of what we deliver.
DIFFERENTIATION
Why contractors choose us over generic agencies
We've worked the trade
8 years spent as an estimator. Having carried out countless high value tenders, We know what a £100k + renovation actually looks like — and what a real lead looks like vs a time-waster.
Contractors only. No exceptions.
We don't run ads for dentists, gyms, or e-com brands. 100% of our focus is on premium residential contractors. Every campaign benefits from everything we've learned across the niche.
Capped intake by design
We take on a limited number of clients at any time. Your campaigns get senior attention, not a junior account manager and a template.
Quality over Quantity
Anyone can flood you with cheap leads. We engineer pipelines around homeowners with the budget, timeline, and intent to actually sign a high-value contract.
"Don't Take Our Word for It"
Here's what our clients experienced after working with The IQ Collective
RESULTS
PROCESS
How we work
A clear, repeatable system. Built around your business and your market.
01
PIPELINE AUDIT
We start by understanding your business — your ideal project value, your target homeowner, and where your current enquiries are actually coming from. We map the gaps and identify where paid acquisition and social media marketing can have the most immediate impact.
02
CAMPAIGN ARCHITECTURE
We build your Meta ad system from the ground up — We start with carrying out professional videography and photography of some of your past and current jobs. We mould the creative direction, ad copy, and lead funnel. Everything is designed for your specific market: project size, geography, and buyer profile.
03
LAUNCH & QUALIFY
Campaigns go live with a rapid testing phase to identify what resonates. Inbound leads are qualified by our appointment setters before they reach you — so your time is spent on conversations that convert.
04
OPTIMISE & SCALE
We monitor performance closely, cut what isn’t working, and scale what is. The goal is a pipeline that becomes more predictable and more efficient over time — not one that needs constant firefighting.
SERVICES
What we deliver
01
META AD CAMPAIGNS
Full-service Meta advertising — strategy, creative, targeting, and management. We run campaigns that attract the right homeowners and convert them into qualified enquiries your sales team can close.
02
LEAD QUALIFICATION
We don’t just deliver volume. Every inbound lead is qualified against your project criteria before it reaches you — so you’re spending time on homeowners with the budget, timeline, and intent to move forward.
03
CONTENT SYSTEMS
We do professional videography and photography. Making ad creative, case study assets, and social content built around your work and your results. We make your portfolio work harder — turning completed projects into proof that attracts the next one.
WORK WITH US
Want to see what your pipeline could look like?
We offer a free Pipeline Audit to a small number of contractors each month. If there's a fit, we'll show you exactly where the opportunity is in your market — and what a campaign would realistically generate. No pitch deck, no fluff.
WHO WE WORK WITH
Premium residential contractors with an average project value of £50k - £100k+
LOCATION
London-based. Working with contractors across the UK.
info@theiqcollective.com
CAPACITY
We take on a limited number of clients. Enquire to check availability.